Packaging Automation Blog

How Labels Can Affect Your Brand

Written by LabelPack Automation | Aug 2, 2015 12:37:00 AM

I find it very interesting when I come across labels that are not very well suited for their application. .  

 We bought a grill today at Lowes with a brand label across the lid.  A proper label for this application would be a label with removable adhesive.  This label however used a permenant adhesive.  When we tried to remove it, it ripped apart and left the adhasive and substrate on the grill.  

For me, as a consumer, this is extremely annoying.  I am left with a partially peeled label on my grill.  So, I can leave it and hope it comes off after I use it, or I can scrub it the rest of the way off.  Either way, this is a negative impression for Char-Griller that could have been very easily avoided by choosing a label with a removable adhesive.