Promotional products, or advertising specialties, can be an invaluable form of advertising to any company. However, it can often be difficult to know where to begin or how to use these tools to your greatest advantage.Customizable products are proven to have a positive effect on your company. Recent studies found:
- 52% of those studied ended up doing business with the company they received a promotional product from.
- More than ¾ of promotional products were kept by those studied for over 6 months.
- More than 8 out of 10 subjects remembered the advertiser who gave them the promotional product.
Not Your Typical Business Card
While business cards will never truly be replaced, they are easily forgettable in most cases. Imprinting your logo and contact information on a pen or a mouse pad will have a longer lasting impression. These are items that are used on a daily basis, serving the dual purpose of both promoting your company and supplying the user with a tool that will actually be useful in their everyday lives.
The beauty of advertising specialties is that there is room to be as creative as you’d like to be and the possibilities are nearly limitless. Your company’s logo can be imprinted on a wide range of products including (but never limited to) golf balls, thermoses, and canvas bags. These products are as useful as they are unique and will get your brand noticed!
Reaching A Larger Audience At A Lower Cost
On average, promotional items cost less than other forms of advertising and tend to last longer as well. By investing in advertising specialties, you are guaranteeing that your brand will reach a larger audience. The pen will travel around the office, the canvas bag will become a moving billboard, and the golf balls will be noticed each new round on the course. A fresh set of eyes could be learning your name every day, long after that tradeshow or company giveaway.
Marketing From Within - Employee Gifts
Do not underestimate the value of using these marketing tools within your own company. T-shirts and polos can be customized for company retreats while personalized gifts are the perfect way to celebrate milestones within the company. Your employees will know just how much you appreciate them when they receive a yearly birthday card and acknowledged for their years of service!
At LabelPack Automation we understand that each of our clients are working with varying budgets, even from project to project, and we are prepared to work closely with you to supply you with the products that work best for you at the right price. Whether it’s a simple company logo imprinting on a keychain or a more complex design on apparel items, LabelPack Automation is your solution.