Does Your Business Need a Label Checkup?

Why Label Performance Matters 

With the many tasks involved in running a business, it's easy to overlook the performance and functionality of your labels. However, labels are crucial to your operations, and ensuring they work well can save you time and money. That’s where we come in as your label and printing experts.

During a label audit, we perform a thorough review of your label inventory, assessing the different sizes, materials, and uses in your business. We also examine your printers and ribbons, if applicable, and how everything is performing together. We also speak with employees who handle the labels to identify any issues they’re experiencing. Here are some key areas we focus on:

• Are labels adhering properly, or are edges flagging or lifting?
• Are labels difficult to reposition if you need to reorient them?
• What environmental factors do the labels encounter?
• Is your secondary printing process functioning smoothly?
• Could we consolidate label sizes or SKUs to reduce costs?
• If you're using ribbons, are they the correct formulation and size?
• Using thermal transfer printers? We can evaluate those as well and provide maintenance if needed.
• If your labels are on products that end up in consumer's hands, are they functioning as intended?

The environment in which the label is being applied and used is critical in choosing the correct construction for your application. Labels used in cold storage may encounter condensation, while industrial drum labels may need chemical resistance. In the food and beverage industry, using FDA compliant adhesives for direct or indirect food contact is critical. Every industry has its own unique challenges, and we have the knowledge and expertise to tailor solutions accordingly.

Do you have multiple locations? Is each location ordering individually? We have seen this countless times where individual locations are using the same labels but ordering separately. By pooling the volume together, we can help reduce costs. We also offer warehouse, fulfillment, and distribution services. Producing quarterly volumes and sending out releases as needed can be a great way to reduce per unit prices as well as save on your own warehouse space.

Are your labels going to be removed by the end consumer? Are you using the right facestock and adhesive? I recently purchased a piece of furniture that needed assembled. The top piece of nicely finished wood had a film warning label on it cautioning of a possible tipping hazard. When I went to remove the label though, the finish of the wood came right off with the adhesive backing. I was so disappointed! Not only had I just spent over an hour assembling it, now it was ruined. This situation could have been avoided if the right adhesive was chosen for the application.

Labels play a critical role in material handling, production, shipping, receiving, and customer perception. When there’s an issue, it can cause major disruptions.

Let us help prevent those headaches.