The label application process is not only important for sales, but for appropriate inventory, product information, and uniformity. Label placement and application accuracy begins with the setup and continued maintenance of your label applicator or label printer applicator, and includes product/label detection used, the handling of the product, and more. Taking shortcuts when using automated labeling equipment – specifically wipe or tamp label application – may cause subpar labeling on your products.
There is no denying that the Craft Beer Industry is growing – and rapidly at that. Currently in 2015 there are over 4,000 active breweries open within the United States, which is the most we have seen since pre-Prohibition. More specifically, craft breweries make up over 85% of that number.
Like any other form of technology, automated print-and-apply label applicators are not perfect. Occasionally labels are dispensed with a low quality print or labels may not apply correctly to the product. Often times there are simple solutions or easy fixes to these problems that don’t require a lot of time or maintenance to solve.
The invention of the barcode isn’t something you think about while you’re purchasing a product. It’s just a mechanism for identifying the price and other information of a specific product. In fact, once that barcode has been scanned, you will never consciously think about it again. However, when you think about it, the barcode was a highly advanced, very convenient and more productive way of identifying and calculating the price of products.